Orders arrive everywhere
Calls, WhatsApp messages, photos of handwritten lists, salesmen's notes. Each is retyped, and mistakes show up as short supplies and disputes.
Industries · FMCG distribution
Dealer orders, schemes and Tally, in one place your sales team trusts
Distributors take orders from hundreds of dealers by phone, WhatsApp and salesmen's diaries, each with its own price list, credit limit and scheme. Then everything is typed into Tally. ShopenUp gives dealers a proper ordering portal, built on the platform for your rules, and keeps the accounts in step.
ShopenUpDealer orders, 10 October 2026AK
What gets in the way
Problems we hear from FMCG distribution merchants
Every dealer has a price
Price lists by dealer group, quantity slabs, schemes that change monthly. Only two people in the office know them all.
Credit decides the order
An order should not ship if the dealer is over their limit or has dues past thirty days, but nobody checks until the invoice is made.
Tally is the truth
Invoices, ledgers and stock live in Tally. Any ordering system that does not talk to it creates a second set of numbers.
A day of orders
Orders arriving through the day
Sample orders on a live board, the way the admin shows them: item, city, payment method and status.
Today's orders
Sample data
- Orders
- 39
- Revenue
- ₹61,880
- COD share
- 36%
A board of sample orders arriving through the day, with running totals for orders, revenue and the share paid by cash on delivery. The orders are made up.
How ShopenUp fits
Where the store helps
A dealer portal on ShopenUp
Dealers log in, see their own prices and schemes, place orders and track dispatch. Built for you on the platform, so catalogue, orders and stock are already there.
Your price lists and schemes
B2B price lists, quantity slabs and scheme rules are custom work, set up to match how your business actually sells.
Credit checked before dispatch
Outstanding and limits pulled from your accounts, so an order over the limit waits for approval before it ships.
Tally kept in step
Tally or ERP sync is built for you: invoices with GST details go to your books, and stock comes back to the portal.
Works on day one
- Catalogue with pack and carton variants
- Order creation and management
- Partial fulfilment for short supplies
- Role based admin access for sales and accounts
- API and webhooks
- Basic sales and inventory reports
Built or connected for you
- Dealer portal with logins and price lists
- Schemes, slabs and credit limits
- GST invoices and Tally or ERP sync
- Salesman ordering on a phone
- Dealer statements and dues
Built by the Code Colonies technology team on 2good.dev terms: INR 199 an hour, paid after you accept the work.
Getting started
From first call to a running store
- Step 1First callYour catalogue and the orders that cause trouble
- Step 2Catalogue importVariants, SKUs and stock from your sheets
- Step 3Custom workOnly what your trade needs, scoped in writing
- Step 4LaunchRedirects in place, domain switched
- Step 5RunHosting, updates and support by our team
An example
A B2B dealer portal we built on ShopenUp
For a Gujarat FMCG distributor, we built a B2B ordering portal on ShopenUp. Dealers place orders, see their credit and track dispatch. The portal applies dealer price lists and schemes, produces GST invoices, and syncs with Tally. It was delivered as a custom build by the Code Colonies technology team.
Questions
From FMCG distribution merchants
Is the dealer portal part of the Growth plan?
No. The portal is built on ShopenUp as custom work, on 2good.dev terms: INR 199 an hour, 150 hour minimum, no advance, and you pay after you accept the work. Larger distributors often fit the Enterprise plan.
Does it work with Tally?
Tally or ERP sync is built for you. We agree with your accountant which records move in which direction (orders, invoices, stock, dues) before we build.
Can salesmen take orders on their phones?
Yes, as part of the custom build. The mobile friendly portal can let a salesman place an order on a dealer's behalf, with the same prices and checks.
Who decides the GST treatment on invoices?
You and your CA. The invoices follow the rates and HSN codes you set; we build what you specify and do not give tax advice.
Keep going
Related reading and tools
Solution
B2B and distributors
Dealer orders without the phone calls and WhatsApp lists
Learn moreGuide
Marketplace or your own store
Marketplaces bring buyers you could not reach alone. Your own store brings margin, data and a relationship with the customer. The two can run side by side, provided the stock counts stay aligned.
Learn moreTool
Platform fit quiz
Eight questions and a clear recommendation: a basic builder, ShopenUp or a custom build.
Learn moreFeatures this trade uses most
Other industries
See the store running with your own products.
Send a few products and your trickiest order. The demo shows them in the admin and on a storefront, with a plain list of native and custom parts.