Stock that never matches
A print sells out on Instagram but still shows as available on the website, so you end up refunding a customer and apologising on WhatsApp.
Solutions · D2C brands
Your own store, once Instagram orders outgrow the DMs
A Jaipur block print label may sell on its own website and through Instagram. Orders arrive from both, stock lives in a spreadsheet, and every kurta comes in five sizes and three colours. ShopenUp gives you one store with one stock count, managed for you, and the odd piece of custom work when your brand needs something a template cannot do.
A moving band of sample orders from Indian cities, with the item, amount, payment method and status. The orders are made up.
What gets in the way
Problems we hear most
Variants that multiply
One design in five sizes and three colours is fifteen items to track. Doing that by hand in a sheet is where the mistakes come from.
COD and prepaid side by side
Many of your buyers still want cash on delivery, while others pay online. You need both at checkout and a clear view of which orders are paid.
Plugins you do not control
On a basic store builder, every extra need becomes another app with its own monthly fee, and the store slowly turns into something nobody on the team fully understands.
How ShopenUp fits
Where the store helps, and where we build
Variants and stock in one place
Size, colour and other attributes sit on each product, and stock is tracked per variant, so the website shows only what you actually have.
Online payments and COD
Connect the payment gateway you choose and switch on cash on delivery or bank transfer as manual payment methods. Card data stays with the gateway.
A mobile storefront
Most of your traffic comes from a phone. The themes work on mobile, and each product and category page has basic SEO fields you can fill in.
Custom work when you need it
If you later want something specific, such as a made to order flow for custom blouses, our team builds it as a module. You pay only after you accept the work.
Checkout
UPI or cash on delivery, a festive code applied, and the order is paid.
The buyer pays through the gateway you choose, or picks COD. The admin records the payment against the order as it happens.
What the admin records
- Cart: 2 items, ₹2,900Open
- Code FESTIVE10 applied, ₹290 offApplied
- UPI chosen, sent to the gatewayProcessing
- Payment captured, order #4840 createdPaid
- Stock reserved for 2 itemsDone
Sample checkout. Payments run through the gateway you choose, which handles card data under its own PCI DSS obligations. Cash on delivery and bank transfer work as manual payment methods on day one.
Getting started
From first call to a running store
- Step 1First callCatalogue, channels and fit
- Step 2Setup and migrationProducts, customers, orders
- Step 3Custom workScoped, paid after acceptance
- Step 4LaunchRedirects and domain
- Step 5RunManaged by our team
When it fits
ShopenUp suits a D2C brand that already has steady orders, a growing catalogue and at least one thing a template does not handle well. If you are just starting out with a few dozen products and simple needs, a basic store builder such as Shopify is likely the quicker and cheaper choice.
Questions
From D2C brands
Can I keep selling on Instagram?
Yes. Your Instagram profile and posts can link to product pages on your ShopenUp store. A direct catalogue sync with Instagram is integration work, built for you when you need it.
Do you support subscriptions or a loyalty programme?
Not on day one. Both are built or integrated for you as custom work, scoped and quoted before anything starts.
What does it cost?
The Growth plan is ₹25,000 a year, managed, for up to 5,000 products. Custom work is billed separately by the hour.
Other merchants
See the store running with your own products.
Send a few products and your trickiest order. The demo shows them in the admin and on a storefront, with a plain list of native and custom parts.