Customer profiles
Each buyer has a profile with their name, contact details and saved addresses, created when they first order or sign up.
Features · Customers
Know who buys from you and what they bought, without a separate notebook.
Each buyer has a profile with their addresses and full order history, and can see their own orders when they log in. Subscriptions, segments, loyalty and marketing tools are built or connected for you when you need them.
ShopenUpCustomersAK
A moving band of sample orders from Indian cities, with the item, amount, payment method and status. The orders are made up.
The problem
Regulars you cannot see
An organic grocery has families who order the same vegetables, milk and atta every week. The owner knows most of them by name, but the details live in her phone: who skips when they travel, who wants the A2 milk, who still owes for last week. When she is away, nobody else can answer a customer properly.
Works on day one
What customers includes
Order history
Every order a customer has placed sits on their profile, so your team can see what they usually buy and whether anything is unpaid.
Order tracking for buyers
Buyers can log in to see their orders and track deliveries themselves, which saves your team a phone call.
Order update notifications
Customers hear from the store when their order is confirmed, shipped and delivered.
Built or connected for you when needed
- Subscriptions and recurring billing. A weekly box that repeats, with skip, pause and recurring payment, is built for you. The standard store takes one order at a time.
- Customer segmentation. Groups such as lapsed buyers, weekly regulars or high value customers, kept up to date as people order, are a custom module.
- Loyalty and referral. Points, rewards or referral credit are built to the rules you set, with the cost to your margin worked out first.
- Email and SMS marketing tools. We connect the email or SMS tool you choose so campaigns go to the right customers, with their consent recorded.
Custom work is built by the Code Colonies technology team on 2good.dev terms: you pay after you accept it. See the full list.
How it works
A day with customers
- Step 1Profiles build themselvesA profile is created when someone orders or signs up, and each new order is added to it.
- Step 2Look a customer upOpen a customer's profile to see their addresses and every past order.
- Step 3Decide what you need nextIf regulars need subscriptions or rewards, we scope the module with you and quote it before work starts.
- Step 4Look after the dataCollect only what you use, tell buyers why, and remove data you no longer need.
Returns and refunds
A return ends as an exchange, a refund or store credit.
Requested, approved against your policy, picked up and checked. Returns workflows are built for you around the policy you publish.
Return #R-218, kurta in L
In progressA size swap: the M goes out once the L is picked up and checked. Exchange rules like this are set up for you.
1/5
ShopenUpCustomer: Meera DeshpandeAK
Customer: Meera Deshpande
- Phone
- +91 98XXX XX214
- Area
- Kothrud, Pune
- Customer since
- Jan 2026
- Orders
- 46
- Total spent
- ₹58,320
- Usual order
- Veg box, A2 milk
- Account created
- First order delivered
- Order 46 delivered
- Next weekly order
An example
A Pune organic grocery
A Pune organic store delivers vegetables, dairy and staples to about two hundred families, most on a fixed weekly order. On ShopenUp every family has a profile with their address and order history, so the delivery team can see last week's order without calling the owner. Weekly subscriptions with a skip button and recurring payment are not part of the standard store, so they ask us to build them. How often to deliver, what happens when a payment fails and how far ahead a family can skip are rules the owner sets. Customer names, phone numbers and addresses are personal data under India's Digital Personal Data Protection Act, 2023, so they also look at how they collect consent and answer deletion requests.
Illustrative example with sample data.
Questions
About customers
Does ShopenUp support subscriptions?
Not on day one. Subscriptions and recurring billing are built for you as a custom module, with the rules for skipping, pausing and failed payments agreed with you first.
Can I export my customer list?
Your customer data is yours. It can be taken out through the API, or our team can help with an export when you ask.
What do I need to do about customer data under the DPDP Act?
Shopper data is personal data under India's Digital Personal Data Protection Act, 2023. You need a lawful basis such as consent, a clear notice and a way to handle requests. TrustOS, our group's DPDP compliance product at dpdpatrustos.com, can help, and your lawyer should confirm what applies to you.
Keep going
Related parts and reading
Feature
Orders and fulfilment
Every order in one list, from payment to doorstep, with the buyer kept informed.
Learn moreFeature
Reports
See what sold, what is left and what to reorder, from the admin.
Learn moreGuide
Moving off a basic store builder without losing search traffic
A platform move is the moment most small stores lose search traffic, and nearly always for avoidable reasons: changed addresses, missing redirects, thin product pages. The work comes down to what to record before the move, what to map, and what to watch in the weeks after.
Learn moreTrades that lean on customers
See the store running with your own products.
Send a few products and your trickiest order. The demo shows them in the admin and on a storefront, with a plain list of native and custom parts.