Themes that work on mobile
Most of your buyers will arrive on a phone. The themes are laid out for small screens first, so product photos, sizes and the buy button sit where a thumb expects them.
Features · Storefront
A store on your own domain that reads well on a phone and gets found in search.
Your shop opens on a theme that works on mobile, with your products, categories and search fields set up from the admin. If the design needs to look exactly like your brand, our team builds that for you.
ShopenUpStore pagesAK
A moving band of sample orders from Indian cities, with the item, amount, payment method and status. The orders are made up.
The problem
Selling through DMs only goes so far
Most small labels start on Instagram. Orders come in as messages, prices are sent one by one and payment is a screenshot of a UPI transfer. It works for twenty orders a month. At two hundred, people lose track of who paid, what was promised and which size is left, and buyers who find you on Google have nowhere to land.
Works on day one
What storefront includes
Unlimited product listings
List every design you make, within your plan's product limit. Old products can stay up as sold out, so links people saved still work.
Categories and tags
Group products the way your buyers shop, such as by fabric, print or occasion, and use tags for collections that cut across categories.
Basic SEO fields
Each product and category page has its own title, description and web address you can edit, so a search for an indigo dabu print kurta can find the right page.
Digital and physical products
Sell printed fabric by the metre next to a downloadable pattern or a gift card, from the same catalogue and checkout.
Built or connected for you when needed
- Custom storefront branding. A design that goes beyond the theme settings, with your own layouts, typefaces and page sections, is built by our team as a custom module. You see it on a test store before it goes live.
- Live chat. If buyers need to ask about sizing before they order, we connect a chat tool of your choice to the store. It is not part of the standard theme.
Custom work is built by the Code Colonies technology team on 2good.dev terms: you pay after you accept it. See the full list.
How it works
A day with storefront
- Step 1Pick a themeChoose a mobile ready theme and set your logo, colours and menu from the admin.
- Step 2Add your productsCreate categories and tags, then list products with photos, prices and variants.
- Step 3Fill in search fieldsWrite a title and description for your key product and category pages, in the words buyers use.
- Step 4Connect your domainPoint your domain to the store and share the link in your Instagram bio and WhatsApp catalogue.
Checkout
UPI or cash on delivery, a festive code applied, and the order is paid.
The buyer pays through the gateway you choose, or picks COD. The admin records the payment against the order as it happens.
What the admin records
- Cart: 2 items, ₹2,900Open
- Code FESTIVE10 applied, ₹290 offApplied
- UPI chosen, sent to the gatewayProcessing
- Payment captured, order #4840 createdPaid
- Stock reserved for 2 itemsDone
Sample checkout. Payments run through the gateway you choose, which handles card data under its own PCI DSS obligations. Cash on delivery and bank transfer work as manual payment methods on day one.
ShopenUpTheme settingsAK
Theme settings
- Theme
- Mobile classic
- Domain
- shop.example.in
- Primary colour
- Indigo
- Menu items
- 6
- Last published
- 14 Mar 2026
- Theme chosen
- Logo and colours set
- Domain connected
- Custom sections built
An example
A Jaipur block print label
A four person label in Jaipur sells hand block printed kurtas and dupattas, mostly through Instagram. They move the catalogue to a ShopenUp store, tag each piece by print (dabu, bagru, sanganeri) and link the store from their bio. Instagram still brings people in. The difference is that sizes, prices and stock now live in one place, and the team stops answering the same price question forty times a day. They keep the standard theme for launch and decide later whether a custom design is worth paying for.
Illustrative example with sample data.
Questions
About storefront
Can I use my own domain?
Yes. The store runs on your domain. You keep ownership of the domain with your registrar and point it to the store.
Can the store look exactly like our brand?
Within the theme you can set your logo, colours and menus. A fully custom design is built for you by our team as a custom module, and quoted before any work starts.
Will my Instagram shop still work?
Yes. The store does not replace Instagram. Most merchants link products from posts and their bio to the store, so the order, payment and stock are recorded in one place.
Keep going
Related parts and reading
Feature
Catalogue and inventory
Products, variants and stock counts kept in one place you can trust.
Learn moreFeature
Payments and checkout
Take payment through the gateway you choose, or by bank transfer and cash on delivery.
Learn moreGuide
What the Consumer Protection (E-Commerce) Rules mean for your store
The Consumer Protection (E-Commerce) Rules, 2020 apply to businesses that sell their own goods on their own website, as well as to marketplaces. In practice they ask a typical store for clear disclosures, real consent and a working complaints process, and small stores tend to fall short in the same few places.
Learn moreTrades that lean on storefront
See the store running with your own products.
Send a few products and your trickiest order. The demo shows them in the admin and on a storefront, with a plain list of native and custom parts.