# ShopenUp

> ShopenUp is an online store platform for Indian merchants who have outgrown a basic store builder: catalogue, inventory, orders, payments and shipping, managed for you, with custom modules built when your business needs them.

ShopenUp is a platform of Code Colonies Private Limited. Contact: consulting@codecolonies.com, +91 97234 99901. Growth plan ₹25,000 a year plus GST; Enterprise on custom terms. Custom work on 2good.dev terms, paid after acceptance.

## Features
- [Storefront](https://shopenup.com/features/storefront): Your shop opens on a theme that works on mobile, with your products, categories and search fields set up from the admin. If the design needs to look exactly like your brand, our team builds that for you.
- [Catalogue and inventory](https://shopenup.com/features/catalogue-and-inventory): List as many products as you sell, with size, colour and other variants, and track stock for each one. Stock that sits in more than one godown can be handled too, as a module we build for you.
- [Orders and fulfilment](https://shopenup.com/features/orders-and-fulfilment): Orders from the store land in one admin list with their payment, items and shipping status. You can ship part of an order now and the rest later, and buyers get an update at each step.
- [Payments and checkout](https://shopenup.com/features/payments-and-checkout): Checkout connects to the payment gateway you choose and also accepts manual payments such as bank transfer or cash on delivery. Simple discounts and price changes are set from the admin, and anything more involved is built to your rules.
- [Shipping](https://shopenup.com/features/shipping): Set up simple shipping methods and charges, print labels from the order and book couriers through third party shipping services. Live rates by weight and pincode, and shipping from more than one location, are built for you.
- [Customers](https://shopenup.com/features/customers): Each buyer has a profile with their addresses and full order history, and can see their own orders when they log in. Subscriptions, segments, loyalty and marketing tools are built or connected for you when you need them.
- [Reports](https://shopenup.com/features/reports): The admin has basic sales and inventory reports: what sold, over which period, and what stock is left per product. Deeper dashboards that join store data with your accounts or marketing are built for you.
- [API and extensions](https://shopenup.com/features/api-and-extensions): Every store comes with API access, webhooks and support for custom modules, so the store can talk to your other systems and do things a template cannot. Our team builds those modules and integrations to a written scope.

## Solutions
- [D2C brands](https://shopenup.com/solutions/d2c-brands): Your own store, once Instagram orders outgrow the DMs
- [Retailers moving online](https://shopenup.com/solutions/retailers-moving-online): Take an established shop online without rebuilding it
- [B2B and distributors](https://shopenup.com/solutions/b2b-and-distributors): Dealer orders without the phone calls and WhatsApp lists
- [Enterprise](https://shopenup.com/solutions/enterprise): A store that fits the systems you already run

## Industries
- [Fashion and apparel](https://shopenup.com/industries/fashion-and-apparel): Sizes, colours and festive rushes, without the spreadsheet on the side
- [Electronics and accessories](https://shopenup.com/industries/electronics-and-accessories): Cables, cases and chargers sold properly: COD, returns and warranty questions included
- [Grocery and fresh](https://shopenup.com/industries/grocery-and-fresh): Weights, repeat baskets and delivery days, set up for how people buy food
- [Home and furniture](https://shopenup.com/industries/home-and-furniture): Bulky items, long lead times and big tickets, sold with clear promises
- [Beauty and personal care](https://shopenup.com/industries/beauty-and-personal-care): Shades, batches and repeat buyers, handled with care
- [FMCG distribution](https://shopenup.com/industries/fmcg-distribution): Dealer orders, schemes and Tally, in one place your sales team trusts

## Comparisons
- [ShopenUp and Shopify](https://shopenup.com/compare/shopify): If your store fits the template and a few apps cover the gaps, Shopify is a sensible, proven choice and usually the quicker one. ShopenUp makes more sense when the gaps are the business itself: dealer price lists, Tally sync, COD rules, unusual catalogues, and you want one team responsible for both the store and the custom parts.
- [ShopenUp and WooCommerce](https://shopenup.com/compare/woocommerce): If you have a developer you trust, want full control of the code and your site is as much content as store, WooCommerce is a strong choice. If the store is the business and nobody on your side wants to own updates, plugin conflicts and festive week performance, a managed platform like ShopenUp usually means less work and less risk.
- [ShopenUp and a custom build](https://shopenup.com/compare/custom-build): If your store is truly unlike anyone else's, at a scale where the platform itself is the advantage, and you have a technology team to run it, build it. Most merchants find that catalogue, cart, payments and shipping are the same as everyone else's, and pay for that part twice in a custom build.

## Free tools
- [Store cost calculator](https://shopenup.com/tools/store-cost-calculator): Add up what your store costs a year today, platform, apps, transaction fees and developers, and set it beside ShopenUp Growth.
- [RTO loss calculator](https://shopenup.com/tools/rto-loss-calculator): See what cash on delivery parcels that come back cost you each month: shipping both ways, packing and damaged stock.
- [Platform fit quiz](https://shopenup.com/tools/platform-fit-quiz): Eight questions about your catalogue, orders and team. A clear recommendation: a basic store builder, ShopenUp, or a custom build.
- [Launch checklist generator](https://shopenup.com/tools/launch-checklist): Pick your situation, new store, moving platforms or adding dealer orders, and get a checklist to work through. We can email it to you.

## Guides and articles
- [Moving off a basic store builder without losing search traffic](https://shopenup.com/resources/moving-off-a-basic-store-builder-without-losing-search-traffic): A platform move is the moment most small stores lose search traffic, and nearly always for avoidable reasons: changed addresses, missing redirects, thin product pages. The work comes down to what to record before the move, what to map, and what to watch in the weeks after.
- [Structuring a catalogue with thousands of variants](https://shopenup.com/resources/structuring-a-catalogue-with-thousands-of-variants): A catalogue with a few thousand SKUs works well or badly mostly because of decisions made before anything is uploaded: what counts as a product, what counts as a variant, and how codes are written. A Surat saree wholesaler serves as the worked example.
- [Choosing a payment gateway for an Indian store](https://shopenup.com/resources/choosing-a-payment-gateway-for-an-indian-store): Payment gateways in India look alike on their pricing pages and differ a great deal in onboarding, settlement, refunds and support. A good choice rests on what to compare, which documents to prepare, and where the platform's job ends and the gateway's begins.
- [Cash on delivery and return to origin: keeping RTO in check](https://shopenup.com/resources/cash-on-delivery-and-return-to-origin-keeping-rto-in-check): Cash on delivery still wins orders in India, and every refused parcel costs you shipping both ways, packaging and stock stuck in transit. Measuring return to origin properly shows which controls reduce it without turning genuine buyers away.
- [Writing a returns and refund policy customers trust](https://shopenup.com/resources/writing-a-returns-and-refund-policy-customers-trust): A returns policy is read most closely by the buyer who is about to order and the buyer who is unhappy. A good one answers their real questions, matches what your team actually does, and covers what Indian consumer rules expect.
- [What the Consumer Protection (E-Commerce) Rules mean for your store](https://shopenup.com/resources/what-the-consumer-protection-e-commerce-rules-mean-for-your-store): The Consumer Protection (E-Commerce) Rules, 2020 apply to businesses that sell their own goods on their own website, as well as to marketplaces. In practice they ask a typical store for clear disclosures, real consent and a working complaints process, and small stores tend to fall short in the same few places.
- [Shopper data and the DPDP Act for store owners](https://shopenup.com/resources/shopper-data-and-the-dpdp-act-for-store-owners): Every order gives you personal data: a name, a phone number, an address, sometimes a birthday. Under the Digital Personal Data Protection Act, 2023, you are responsible for it. The law sets out what you may collect, why, who may see it and how long you keep it, and the practical steps can start now.
- [Setting up GST correctly on an online store](https://shopenup.com/resources/setting-up-gst-correctly-on-an-online-store): Most GST problems in online stores start at setup: wrong codes on products, every sale taxed as if it were local, invoices that a business buyer cannot use. Each of the decisions to make with your CA before launch shows up in a store setting.
- [Product photography on a budget](https://shopenup.com/resources/product-photography-on-a-budget): Photos sell more than any description, and most small stores can take good ones with the phone they already own. Good results come from light, backgrounds, the shots every product needs, and a simple routine for a hundred products a week.
- [Writing product pages that sell](https://shopenup.com/resources/writing-product-pages-that-sell): A good product page answers the questions a buyer would ask in a shop: what is it, will it fit, what is it made of, when will it arrive, and what if I do not like it. One structure, applied to every product, answers them consistently.
- [Getting ready for a festive sale](https://shopenup.com/resources/getting-ready-for-a-festive-sale): For many Indian stores, a few festive weeks bring a large share of the year's orders. They also bring the year's worst problems: stock that runs out, codes that do not work, couriers that are overloaded and messages nobody answers. A four week plan avoids most of them.
- [Marketplace or your own store](https://shopenup.com/resources/marketplace-or-your-own-store): Marketplaces bring buyers you could not reach alone. Your own store brings margin, data and a relationship with the customer. The two can run side by side, provided the stock counts stay aligned.
- [Designing shipping rates customers accept](https://shopenup.com/resources/designing-shipping-rates-customers-accept): Shipping charges decide whether a buyer finishes checkout and whether you keep your margin. Pricing it well means knowing what a parcel really costs you, choosing a structure, and setting a free shipping threshold you can afford.
- [Keeping inventory accurate](https://shopenup.com/resources/keeping-inventory-accurate): Every wrong stock number ends in a cancelled order or a lost sale. The fix is a clean starting count, small regular counts to keep it honest, and clear rules for stock sold in more than one place.
- [Customer support on WhatsApp](https://shopenup.com/resources/customer-support-on-whatsapp): Most questions Indian shoppers ask arrive on WhatsApp, and most of them are about where an order is. Set up well, WhatsApp support is quick, consistent and respectful of your buyers' data and attention.
- [Measuring store performance](https://shopenup.com/resources/measuring-store-performance): Sales alone hide a lot. Six numbers give a fuller picture: conversion rate, average order value, repeat rate, RTO rate, return rate and contribution margin per order, each with a clear method and a response when it moves.
- [How to start an online store in India: a practical sequence](https://shopenup.com/resources/how-to-start-an-online-store-in-india): Starting an online store in India comes down to nine steps done in the right order. Decide what you sell and to whom, sort out registration and a bank account, choose a platform, build the catalogue, then set up payments, shipping and policies before you test and launch.
- [Selling on Instagram and your own store together](https://shopenup.com/resources/selling-on-instagram-and-your-own-store): Instagram is good at getting attention and poor at taking orders at volume. Use it to show products and start conversations, send buyers to your own store to pay, and keep one stock count so the two never disagree.
- [Shopify alternatives for Indian businesses: how to choose](https://shopenup.com/resources/shopify-alternatives-for-indian-businesses): Shopify is a sound choice for many stores, and the alternatives suit different situations. Indian businesses usually choose on COD, GST invoices, Tally or ERP sync, B2B ordering, total yearly cost and who maintains the store.
- [What an e-commerce website costs in India](https://shopenup.com/resources/what-an-ecommerce-website-costs-in-india): An e-commerce website in India costs the sum of several lines: platform, design, apps, payment fees, shipping, development, content and your team's time. The platform fee is often the smaller part, so add every line for a full year before you compare options.
- [Headless commerce explained for Indian brands](https://shopenup.com/resources/headless-commerce-explained): Headless commerce separates the storefront buyers see from the system that runs products, orders and payments, connected through an API. It suits brands with unusual front ends and a team to maintain them, and adds cost and upkeep for most others.
- [Store builder, platform or custom build: how to choose](https://shopenup.com/resources/store-builder-platform-or-custom-build-how-to-choose): Most new Indian stores should start on a store builder. Some outgrow it, and a few need something built from scratch. Which group you are in depends on your business, and each route has its own cost in money, time and control.
- [Selling to dealers online: what B2B ordering needs](https://shopenup.com/resources/selling-to-dealers-online-what-b2b-ordering-needs): A dealer ordering forty cartons on credit needs different things from a shopper buying one item. B2B ordering in India has specific needs. Simpler routes work for smaller networks, and a custom dealer portal earns its cost once those routes run out.
- [Subscriptions for Indian D2C brands](https://shopenup.com/resources/subscriptions-for-indian-d2c-brands): A weekly vegetable box or a monthly refill sounds simple until you work out how to collect payment every week, what to send when an item runs out, and how a customer skips a week. Those decisions shape any subscription offer in India.
- [What managed hosting should include for an online store](https://shopenup.com/resources/what-managed-hosting-should-include-for-an-online-store): Every provider says hosting is managed. The details that matter, such as backups you can restore, who applies security fixes, what happens on sale day and how you leave, are rarely spelt out. Each belongs in the written terms of any offer you compare.

## Company
- [Native or custom](https://shopenup.com/native-or-custom)
- [Integrations](https://shopenup.com/integrations)
- [Moving your store](https://shopenup.com/migration)
- [Glossary](https://shopenup.com/glossary)
- [Launch checklist, printable](https://shopenup.com/launch-checklist)
- [Full text for AI answer engines](https://shopenup.com/llms-full.txt)
- [RSS feed of guides](https://shopenup.com/feed.xml)
- [How it works](https://shopenup.com/how-it-works)
- [Pricing](https://shopenup.com/pricing)
- [Security and data](https://shopenup.com/security)
- [About](https://shopenup.com/about)
- [FAQ](https://shopenup.com/faq)
- [Code Colonies](https://www.codecolonies.com)